Thursday 18 September 2014

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A Message From Apple CEO Tim Cook about Apple's Privacy Concern

Post By - Tanmay | 9/18/2014 05:43:00 am


Recently a message was published on Apple's Privacy page and it was from Apple CEO, Tim Cook.
As the Privacy Section is also a new part of Apple's Website. The page is containing the details about your data and it's handling. Mainly it also contains some useful "Can Do" like what Apple users can do to protect their data of iCloud and iTunes.

In WWDC 2014 while a launch of OS X Yosemite these Privacy Concern had been raised by Tim Cook in an interview talking to featurs of iOS and OSx Releases.
After iCloud Scandal it's one of the most requirement from Apple to revise their iCloud Security Settings. By this message Apple either want to distract their customers from iCloud Scandal or it want to compete various companies like Google, Amazon etc. by comparing their Data Privacy Management.

 In this letter Mr. Cook wrote "Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn’t come easy. That’s why we have and always will work as hard as we can to earn and keep it." which leads us to a believe Apple a Mos concerned about our Privacy.


The most important lines from this letter, which seems to target many of Social Networking sites or competitor of Apple as - "Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple." 

The complete letter is written as "A Message from Tim Cook about Apple's Commitment to your Privacy" is remembering me the letter of Steve Jobs "Thought on Flash".

You can see letter below and also the link is attached. 

A message from Tim Cook about Apple’s commitment to your privacy.

At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.
Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay. And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.
We believe in telling you up front exactly what’s going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it’s to provide you with a better user experience.
We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why. We’re going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.
Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.
One very small part of our business does serve advertisers, and that’s iAd. We built an advertising network because some app developers depend on that business model, and we want to support them as well as a free iTunes Radio service. iAd sticks to the same privacy policy that applies to every other Apple product. It doesn’t get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.
Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.
Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn’t come easy. That’s why we have and always will work as hard as we can to earn and keep it.
Tim
 

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